This large scale project involved developing a series of objects designed to be folded out of 1/1 scale or real Lotto tickets into super-sized "pop-up" Lotto ticket installations. Each of these super-sized ticket-objects were 6 x 2.8 metres. Folding plans & real ticket size objects were developed by Phil Fickling our folding guru.
Ashdesign were contracted by DDB Advertising to produce and install x9 of these on the same night in shopping malls and public spaces in Christchurch, Wellington, Auckland, Hamilton & Tauranga. The challenge of logistics and technicalities involved were all met with great efficiancy...and some long nights!