Ford Challenge - Game

This live event made as a reality game-show/TVC was an un-usual challenge.

As designer I was partly responsible for designing the challenges for the game as well as defining its look and feel. The challenges involved paralel parking..between hanging shelves of china. Time trials around a figure 8 course of infaltable skittles, dodging pop-up hazards made of polystyrene etc..  Dir Nigel & Ryan @ The DownLowConcept